It’s what you’re not telling it.
Two companies buy the same AI platform. One spends weeks crafting perfect prompts. The other uploads their sales data, transcripts, and pricing history—then asks a sloppy one-sentence question. The second company gets better results. The difference wasn’t how they asked.
The real ROI isn’t where you’re looking.
A company deployed AI to summarize meetings—$50K in annual savings. Meanwhile, a 1% pricing improvement on their $30M revenue base would generate $300,000. Very few companies are working on that.
They’re protecting something else.
Ninety percent of companies report investing in AI. Fewer than 40% report meaningful results. The problem isn’t the technology—it’s the invisible beliefs your team hasn’t examined yet.
It’s not about picking the right vendor.
Every AI vendor will tell you to move now or fall behind. But the companies getting burned aren’t the ones who waited—they’re the ones who committed too early. The 48 Laws of Power explains why optionality beats conviction in a fast-moving market.
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